Bay-Made: Personalized Online Shopping Experience
Crafting Bay-Made’s E-commerce Experience.
Bay-Made is a shop in Oakland that sells locally-made art and products. The business needs to adapt to the Covid-19 pandemic by adding e-commerce to their current website so that their valued customers can purchase unique crafts and goods without leaving their home. Bay’Made’s users value style, trendiness and uniqueness when shopping for products.
Overview
UX Team
Katie Yarnold (solo project)
Duration
2 weeks
My Role
As this was a solo project, I was responsible for every aspect of the design sprint, including business analysis, user research, feature prioritization and UI design.
Methods
Heuristic Evaluation
C & C Analysis
User Flows
Card Sorting
Wireframing
Prototyping
Usability Testing
Design Iteration
Tools
Sketch
Whimsical
Optimal Workshop
Google Suite
The UX Process
1. Discover
Research user needs & business goals.
2. Define
Synthesize research into personas & problem statements.
3. Design
Craft solutions to solve users’ pain points & business goals.
4. Develop
Test solution & iterate on designs.
Focus on what the business does well.
One approach that worked on this project was looking at what the business is already doing well. In this case, Bay-Made has a strong Instagram presence in which they focus on highlighting the local artists and makers and the unique products that they make. Knowing this, I tailored my designs of the desktop e-commerce experience to also focus on artists and the details that make each product special. This was key because it not only built on the business’s branding, it spoke directly to the target user’s need for unique products that suit their personal style.
High Fidelity Mockups
New Features
Account creation and login allows users to “like” and save their favorite products.
Curated trend collections allow Bay-Made to showcase their trending products.
“For You” section generates product suggestions based on shopper’s preferences and shopping history.
“Featured Artists” section support’s Bay-Made’s mission of promoting local artists.
Collections
Trend collections showcase topical and trending items that shoppers may be looking for.
Product Descriptions
Contains detailed information about the product and how it was made so that shoppers know they’re purchasing a unique item.
Artist description lets shoppers know where their unique product is coming from.
Showing related products encourages shoppers to continue shopping and supporting Bay-Made.